The Xbox One is Windows 10's presence in the living room and acts as a vehicle for connecting with mass-market consumers. Phil Spencer, Microsoft's Head of Xbox, has all but confirmed that a successor to the Xbox One is in the works, in a recent interview discussing Xbox's future. While Xbox hardware profits aren't paying the bills, the console is a fundamental element of the Windows 10 ecosystem. The industry frequently suggests that the Xbox One will be Microsoft's last attempt at a video game console, as a result of the console's numerous hiccups. Unlike Microsoft's well-established properties, the hitch of a lesser-known franchise such as Quantum Break can be reduced by promoting its cross-buy feature, further widening the game's reach. These pre-order incentives will lure more gamers into locking down a digital copy, reducing post-launch redistribution. The single-player cinematic gameplay is the main reasoning here, reducing the title's potential replayability. Quantum Break is a perfect title to usher in this trend of simultaneous Windows 10 releases, due to the nature of the game's formula. Removing Xbox consoles from the equation disrupts the universal Windows 10 vision, where the platform acts as the operating system's presence in the living room. With console profits being so low, software across Xbox One and Windows 10 is used to make both these platforms profitable. Hardware alone isn't printing money, but this doesn't mean that Xbox consoles are scheduled to be eradicated over the coming years. When software is sold through the company's own channels, licensing and packaging costs can be cut, leaving more money to be reassigned to other Xbox-related properties and services. This fact has been established for some time now."Īdditional content and features provided as a bonus alongside digital copies of games on the Xbox and Windows Store drive purchases from these Microsoft-owned marketplaces. "Manufacturing console hardware isn't hugely profitable. Microsoft's greatest profits can be seen in licensing and software sales, where the company's services and branding are loaned out for use from third parties. This fact has been established for some time now and was even prevalent during the previous console generation. Manufacturing Xbox One hardware isn't hugely profitable.
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